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Buckingham, Ian P.

Brand Champions

Buckingham, Ian P. - Brand Champions, e-bok

49,05€

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ISBN: 9780230304659
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Table of contents

1. What’s a Champion Brand?
Ian P. Buckingham

2. What’s Employee Engagement?
Ian P. Buckingham

3. Brand Superheroes Uncovered
Ian P. Buckingham

4. Equipping Brand Champions
Ian P. Buckingham

5. Reinforcing a Brand Champion Culture
Ian P. Buckingham

6. Brand Engagement and the Brand Engaged Organization — the Future
Ian P. Buckingham

7. Epilogue
Ian P. Buckingham

Nyckelord: Business and Management, Marketing, Business Strategy/Leadership, Management

Författare
Utgivare
Springer
Utgivningsår
2011
Språk
en
Utgåva
1
Sidantal
221 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9780230304659
Tryckt ISBN
978-1-349-30591-9

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