Buckingham, Ian P.
Brand Champions
1. What’s a Champion Brand?
Ian P. Buckingham
2. What’s Employee Engagement?
Ian P. Buckingham
3. Brand Superheroes Uncovered
Ian P. Buckingham
4. Equipping Brand Champions
Ian P. Buckingham
5. Reinforcing a Brand Champion Culture
Ian P. Buckingham
6. Brand Engagement and the Brand Engaged Organization — the Future
Ian P. Buckingham
7. Epilogue
Ian P. Buckingham
Nyckelord: Business and Management, Marketing, Business Strategy/Leadership, Management
- Författare
- Buckingham, Ian P.
- Utgivare
- Springer
- Utgivningsår
- 2011
- Språk
- en
- Utgåva
- 1
- Sidantal
- 221 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230304659
- Tryckt ISBN
- 978-1-349-30591-9