Thyssen, Ole
Aesthetic Communication
Table of contents
1. Organizational Aesthetics
Ole Thyssen
2. The Organizational Image
Ole Thyssen
3. Organizational Rhetoric
Ole Thyssen
4. Organizational Narratives
Ole Thyssen
5. Organizational Design
Ole Thyssen
6. Organizational Advertising
Ole Thyssen
7. Organizational Architecture
Ole Thyssen
8. Conclusion
Ole Thyssen
Nyckelord: Business and Management, Management, Organization, Marketing, Corporate Communication/Public Relations, Market Research/Competitive Intelligence, Behavioral/Experimental Economics
- Författare
- Thyssen, Ole
- Utgivare
- Springer
- Utgivningsår
- 2011
- Språk
- en
- Utgåva
- 1
- Sidantal
- 364 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230304017
- Tryckt ISBN
- 978-1-349-31917-6
