Japanese Consumer Dynamics

Part I. Japanese Consumers Today

1. The Historical Development of Japanese Consumerism
Parissa Haghirian

2. Japanese Consumer Behaviour
Parissa Haghirian, Aaron Toussaint

3. Consumer Rights in Japan
Luke Nottage

Part II. Japanese Consumer Groups

4. Elderly Consumers in Japan: The Most Mature ‘Silver Market’ Worldwide
Emmanuel J Chéron

5. The Single Market
Kristie Collins

6. Indulging in Luxury? Japan’s ‘New Rich’ Consumers
Parissa Haghirian

7. Male Order: Resonating with Today’s Young Male Japanese Consumers
Aaron Toussaint

8. Otaku Consumers
Patrick W Galbraith

Part III. Consumer Trends in Japan

9. Beyond Sushi and Tempura: An Overview of the Japanese Food Market
Stephanie Assmann

10. Fashion, Self, Postmodern Consumer Culture and Sex and the City
Aiko Yoshioka

11. Mobile Consumers and Consumption in Japan
Benjamin Hentschel

Nyckelord: Business and Management, International Business, Asian Economics, Market Research/Competitive Intelligence, Management, International Economics, Marketing