Muñoz-Seca, Beatriz
When Business Meets Culture
1. Introduction: A Business Point of View
Beatriz Muñoz-Seca, Josep Riverola
Part I. Brand
2. The Solomon R. Guggenheim Foundation
Francisco Iniesta, Elvira Marco
3. Marketing the Arts
Francisco Iniesta, Elvira Marco
Part II. Focus
4. Museo Nacional del Prado
Elvira Marco, Beatriz Muñoz-Seca, Josep Riverola
5. Designing a Strategy
Adrián Caldart
6. Gran Teatre del Liceu: Rising from the Ashes
Serge Poisson-de Haro
7. The Financial Function in Cultural Institutions
Antoni Subirà
Part III. Facilities
8. Tate: Reinventing Operations to Become a Different Type of Company
Beatriz Muñoz-Seca, Josep Riverola
9. Reinventing Operations
Beatriz Muñoz-Seca
10. The Musée de La Cassette
Josep Riverola
11. Javier López-Gil Antoñanzas: Art Lover
Josep Riverola
12. A Practical Approach to the Design of Visit Systems: Application to the Musée de La Cassette
Josep Riverola
13. The ‘la Caixa’ Foundation: Art exhibitions
Philip G. Moscoso, Alejandro Lago
14. A Service Perspective of Cultural Entities and Their Customers
Philip G. Moscoso, Alejandro Lago
Part IV. Brains
15. Jesús López Cobos: Managing Artists
Santiago Álvarez de Mon
16. Valentín Fuster: Manager and Researcher
Santiago Álvarez de Mon
17. Managing Talent
Santiago Álvarez de Mon
18. Fundación del Teatro Lírico: Teatro Real
Josep Riverola
19. Insights from the World of Culture
Beatriz Muñoz-Seca
20. Fifteen Challenges for the Cultural Sector
Beatriz Muñoz-Seca, Josep Riverola
Nyckelord: Business and Management, Organization, Business Strategy/Leadership, Management, Industries, Behavioral/Experimental Economics
- Utgivare
- Muñoz-Seca, Beatriz
- Riverola, Josep
- Utgivare
- Springer
- Utgivningsår
- 2011
- Språk
- en
- Utgåva
- 1
- Sidantal
- 304 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230295117
- Tryckt ISBN
- 978-1-349-32733-1