McMahon-Beattie, Una
Revenue Management
1. Introduction: How to do it?
Ian Yeoman, Una McMahon-Beattie
Part I. Revenue Management Theory and Issues
2. The Applications of Revenue Management and Pricing
Catherine Cleophas, Ian Yeoman, Una McMahon-Beattie, Emre Veral
3. The Role of Space in Revenue Management
Sheryl E. Kimes, Leo M. Renaghan
4. Pricing and Revenue Optimization: Maximizing Staff Effectiveness
Warren H. Lieberman
5. The Era of Convergence in Revenue Management
Ramesh Venkat
6. Does the Customer Trust You?
Una McMahon-Beattie, Adrian Palmer, Ian Yeoman
7. The Changing Meaning of Luxury
Ian Yeoman, Una McMahon-Beattie
8. The Future of Airline Distribution and Revenue Management
Ben Vinod
9. Global Distribution Systems (GDS) Capabilities, Origin and Destination (OD) Control and Dynamic Pricing
Karl Isler
10. B2B Price Optimization Analytics
Jon A. Higbie
11. Fencing in the Practice of Revenue Management
Michael Zhang
Part II. Applications
12. Search Engine Advertising: An Overview from a Revenue Management Angle
Özgür Özlük
13. Revenue Management and Air Cargo
Raja Kasilingam
14. Practical Pricing for the Hotel Industry
Warren H. Lieberman
15. Practical Pricing and the Airline Industry
Stefan Poelt
16. Setting Optimal Rents for Apartment Firms
Jian Wang
17. Practical Pricing and the Restaurant Industry: Application of Revenue Management Principles to Pricing Menus and Services
Sunmee Choi
18. Practical Pricing for the Car Park Industry
José Guadix
19. Golf Course Revenue Management
Lila Rasekh, Yihua Li
Nyckelord: Business and Management, Management, Organization, Accounting/Auditing, Business Strategy/Leadership, Finance, general
- Utgivare
- McMahon-Beattie, Una
- Yeoman, Ian
- Utgivare
- Springer
- Utgivningsår
- 2011
- Språk
- en
- Utgåva
- 1
- Sidantal
- 293 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230294776
- Tryckt ISBN
- 978-1-349-31713-4