Franchising Globally

1. Introduction
Ilan Alon

Part I. Franchising Approaches and Frameworks

2. Franchising in Emerging Markets
Ilan Alon, Dianne H. B. Welsh, Cecilia M. Falbe

3. Franchising as an Entrepreneurial Form
Ilan Alon, Marc Sardy

4. Internationalization of Franchising
Ilan Alon, Liqiang Ni, Raymond Youcheng Wang

5. Clustering for International Market Selection
Ilan Alon, Amir Shoham

Part II. Area Studies of Franchising

6. Franchising in Italy
Ilan Alon, Donata Vianelli

7. Franchising in Morocco
Ilan Alon, Rachid Alami

8. Franchising in Croatia
Ilan Alon, Mirela Alpeza, Aleksandar Erceg

9. Microfranchising in Less Developed Countries
Ilan Alon, Matthew C. Mitchell, J. Mark Munoz

Part III. International Franchising Cases

10. Ruth’s Chris Franchises Expand Internationally
Ilan Alon, Allen Kupetz

11. International Franchising at Best Western
Ilan Alon, Gérard Cliquet, Matthew C. Mitchell, Rozenn Perrigot

12. San Francisco Coffee House Opens in Croatia
Ilan Alon, Mirela Alpeza, Aleksandar Erceg

13. An Athlete’s Foot Master Franchisee in China
Ilan Alon

14. Final Reflections
Ilan Alon

Nyckelord: Business and Management, International Business, Organization, Small Business, Entrepreneurship, International Economics, Management