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Li-Hua, Richard

Marketing Competences and Strategic Flexibility in China

Li-Hua, Richard - Marketing Competences and Strategic Flexibility in China, e-bok

141,05€

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ISBN: 9780230288607
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Table of contents

1. Introduction
Yonggui Wang, Richard Li-Hua

2. Philosophical Notions and Framework
Yonggui Wang, Richard Li-Hua

3. Turbulent Chinese Business Environment
Yonggui Wang, Richard Li-Hua

4. Constructs and Constituents of Core Competences
Yonggui Wang, Richard Li-Hua

5. A Structured Survey in Beijing, Tianjin and Shenzhen
Yonggui Wang, Richard Li-Hua

6. Creation of Strategic Flexibility and Core Competence
Yonggui Wang, Richard Li-Hua

7. Conclusions and Implications
Yonggui Wang, Richard Li-Hua

Nyckelord: Business and Management, Marketing, Asian Culture, Business Strategy/Leadership, International Economics

Författare
 
Utgivare
Springer
Utgivningsår
2007
Språk
en
Utgåva
1
Sidantal
277 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9780230288607
Tryckt ISBN
978-1-349-28478-8

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