International Marketing in the Network Economy

1. Introduction
Florian Kohlbacher

2. Aims of the Book and Research Questions
Florian Kohlbacher

3. Theoretical Framework: the Knowledge-based View of the Firm
Florian Kohlbacher

4. Knowledge-based Management and Organizational Learning in Marketing
Florian Kohlbacher

5. Case Studies
Florian Kohlbacher

6. Knowledge-based Marketing: Results and Conclusion
Florian Kohlbacher

7. Afterword: Knowledge-based Marketing, So What?
Charles M. Savage

Nyckelord: Business and Management, Marketing, Coding and Information Theory, International Business