Avery, Matt
Brands & Gaming
Table of contents
1. Are you ready to play?
David Nichols, Tom Farrand, Tom Rowley, Matt Avery
2. Scoping the map
David Nichols, Tom Farrand, Tom Rowley, Matt Avery
3. Target identified… deploy weapons
David Nichols, Tom Farrand, Tom Rowley, Matt Avery
4. All work and no play?
David Nichols, Tom Farrand, Tom Rowley, Matt Avery
5. Behind the avatar
David Nichols, Tom Farrand, Tom Rowley, Matt Avery
6. Hankook Igyora!
David Nichols, Tom Farrand, Tom Rowley, Matt Avery
7. Morphing giants
David Nichols, Tom Farrand, Tom Rowley, Matt Avery
8. Press “start” to play
David Nichols, Tom Farrand, Tom Rowley, Matt Avery
9. Brands and gaming
David Nichols, Tom Farrand, Tom Rowley, Matt Avery
Nyckelord: Business and Management, Management, Marketing, Cultural and Media Studies, general
- Författare
- Avery, Matt
- Farrand, Tom
- Nichols, David
- Rowley, Tom
- Utgivare
- Springer
- Utgivningsår
- 2006
- Språk
- en
- Utgåva
- 1
- Sidantal
- 176 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230286573
- Tryckt ISBN
- 978-1-349-54747-0
