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Bridgewater, Sue

Football Brands

Bridgewater, Sue - Football Brands, e-bok

57,65€

E-bok, PDF, Adobe DRM-skydd
ISBN: 9780230281363
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Table of contents

1. Introduction: Why view football clubs and organizations as brands?
Sue Bridgewater

2. What is a football brand?
Sue Bridgewater

3. Brand relationships in football
Sue Bridgewater

4. Understanding the football “brandscape”
Sue Bridgewater

5. Football brand experiences
Sue Bridgewater

6. Globalization of football brands
Sue Bridgewater

7. Managing football brands through different stages of the lifecycle
Sue Bridgewater

Nyckelord: Business and Management, Marketing, Management, Organization, Popular Science in Sports, Sport

Författare
Utgivare
Springer
Utgivningsår
2010
Språk
en
Utgåva
1
Sidantal
203 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9780230281363
Tryckt ISBN
978-1-349-31285-6

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