Casanova, Lourdes
Global Latinas
1. Introduction: The Emergence of the Global Latinas
Lourdes Casanova
2. The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries
Lourdes Casanova
3. Brazil’s ‘National Champions’: Beyond Privatization
Lourdes Casanova
4. The Global Mexicans: Betting on the Us?
Lourdes Casanova
5. Business Model Innovation in Latin America: Making the Unusual Usual
Lourdes Casanova
6. Latin America as a Brand: Hard Sell and Soft Sell
Lourdes Casanova
7. Asia’s Challenge to Latin America: Cooperation and Competition
Lourdes Casanova
8. From Global Latina to a Corporate Citizen: Are Poverty and Inequality Business Issues?
Lourdes Casanova
9. Conclusion: Global Latinas and Globalization 3.0
Lourdes Casanova
Nyckelord: Economics, Development Economics, International Business, International Economics
- Författare
- Casanova, Lourdes
- Utgivare
- Springer
- Utgivningsår
- 2009
- Språk
- en
- Utgåva
- 1
- Serie
- INSEAD Business Press Series
- Sidantal
- 235 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230235021
- Tryckt ISBN
- 978-1-349-30546-9