Make Poverty History

Part I. Setting the Scene

1. Introduction
Nicolas Sireau

2. A Short History of Make Poverty History
Nicolas Sireau

Part II. The Production of Make Poverty History’s Communications

3. Make Poverty History as Brand
Nicolas Sireau

4. The Tension between Marketing and Campaigning
Nicolas Sireau

5. Radical Outsiders, Moderate Insiders
Nicolas Sireau

Part III. The Consumption of Make Poverty History’s Communications

6. Collective Beliefs on Global Poverty
Nicolas Sireau

7. Audiences and the Economic Justice Frame
Nicolas Sireau

8. Why People Attended the G8 Rally
Nicolas Sireau

9. Celebrities and the Construction of Communications
Nicolas Sireau

10. Conclusion
Nicolas Sireau

Nyckelord: Political Science and International Relations, Development Policy, Political Sociology, Political Economy, Political Communication, Political Science, Poverty, Aid and Development