Public Diplomacy and Soft Power in East Asia

1. Introduction
Sook Jong Lee, Jan Melissen

2. The Theory and Reality of Soft Power: Practical Approaches in East Asia
Shin-Wha Lee

3. Soft Power as Productive Power
Yong Wook Lee

4. Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions
Byong-kuen Jhee, Nae-young Lee

5. Modern Japan and the Quest for Attractive Power
Akiko Fukushima

6. Soft Power and Public Diplomacy: The Case of Indonesia
Rizal Sukma

7. Taiwan’s Soft Power and the Future of Cross-Strait Relations: Can the Tail Wag the Dog?
Yun-han Chu

8. South Korean Soft Power and How South Korea Views the Soft Power of Others
Sook Jong Lee

9. The Limits of China’s Soft Power in Europe: Beijing’s Public Diplomacy Puzzle
Ingrid d’Hooghe

10. Asian Perceptions of American Soft Power
Marshall M. Bouton, Gregory G. Holyk

11. The Complexities of Economic Soft Power: The U.S.-China Case
Benjamin I. Page, Tao Xie

12. Concluding Reflections on Soft Power and Public Diplomacy in East Asia
Jan Melissen

Nyckelord: Political Science and International Relations, International Relations, Asian Culture, Political Science, Diplomacy, Globalization