Berger, Arthur Asa
The Objects of Affection
Part I. Semiotic Theory
1. The Science of Signs
Arthur Asa Berger
2. Consumer Cultures
Arthur Asa Berger
3. Marketing Theory and Semiotics
Arthur Asa Berger
Part II. Semiotic Applications
4. Brands and Identity: We Are Our Brands
Arthur Asa Berger
5. The Objects of Our Affection
Arthur Asa Berger
6. Learning Games and Activities
Arthur Asa Berger
7. Coda
Arthur Asa Berger
Nyckelord: Cultural and Media Studies, Film and Television Studies, Media Studies, Regional and Cultural Studies, Literary Theory, Semiotics
- Författare
- Berger, Arthur Asa
- Utgivare
- Springer
- Utgivningsår
- 2010
- Språk
- en
- Utgåva
- 1
- Serie
- Semiotic and Popular Culture Studies
- Sidantal
- 211 sidor
- Kategori
- Konst, konsthistoria
- Format
- E-bok
- eISBN (PDF)
- 9780230109902
- Tryckt ISBN
- 978-0-230-10373-3