Calogridis, Michael
Practical Pricing
1. Introduction
Michael Calogridis
2. Initial Price Assessment
Michael Calogridis
3. Price Leakage
Michael Calogridis
4. Pricing Resources
Michael Calogridis
5. Pricing Culture and Behavior
Michael Calogridis
6. Top-Level Pricing Strategy
Michael Calogridis
7. Price Initiatives
Michael Calogridis
8. Developing Your Price Plan
Michael Calogridis
9. Discounting and Other Incentives
Michael Calogridis
10. Contracts and Tenders
Michael Calogridis
11. Pricing Exceptions
Michael Calogridis
12. Pricing Policies and Procedures
Michael Calogridis
13. Price Initiatives—Developing and Implementing
Michael Calogridis
14. Pricing Analytics and Dashboards
Michael Calogridis
15. Price Training
Michael Calogridis
16. Other Price Topics
Michael Calogridis
Nyckelord: Economics, Economic Theory/Quantitative Economics/Mathematical Methods, Marketing, Management, Trade, Operation Research/Decision Theory
- Författare
- Calogridis, Michael
- Utgivare
- Springer
- Utgivningsår
- 2010
- Språk
- en
- Utgåva
- 1
- Sidantal
- 199 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230102347
- Tryckt ISBN
- 978-1-349-60385-5