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Hujanen, Taisto

The power of schedule

Hujanen, Taisto - The power of schedule, e-bok

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E-bok, Vattenmärkt PDF
ISBN: 951-44-5600-9

The television schelude is a powerful cultural form. It is implied in our negotiations of television´s meanings, it implies conceptions about audience and audience relations, and it reflects and affects the political and cultural agendas of social communities and entire nations. The Power of Schelude analyses and discusses scheluding as a form of programming management which became of key strategic importance in European public broadcaster´s restructuring practices in the 1990´s. In Finnish public service television (YLE) the new programming approach was introduced in 1994 and became known as Management Schedule. The implanting of this approach in YLE Television and the evaluation of its cultural and socio-economic consequences form the focus on this study. The book concludes with analysis, discussion and critique of YLE´s digital strategy which hints at replacing the schelude orientation with a much stronger emphasis on content-oriented management.
The author is Professor of Electronic Media and Communication at the Department of Journalism and Mass Communication, University of Tampere.
A printed copy of the book is no longer available.

Nyckelord: broadcasting, television, electronic media, public broadcasters, YLE, scheduling, programme planning, Management by Schedule

Författare
Utgivare
Tampere University Press
Utgivningsår
2002
Språk
en
Utgåva
1
Sidantal
174 sidor
Kategori
Allmänna verk
Format
E-bok
eISBN (PDF)
951-44-5600-9

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