Making Strategic Relationships Work
Reviews'These guys not only know their retail stuff, but are able to impart their extensive knowledge and experience of this complex and competitive sector in an entertaining way.' - Marketing
'...a highly entertaining, commonsense view of how retailers could approach their business operations differently...Where it differs from most business books is that in learning the potential solutions from the anecdotes and case studies, it is actually an enjoyable read.' - David Phillips, Business development manager, supplies The Co-operative Group, Supply Management.com
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here.
Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.
Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.
Balancing the Tension between Competing Business Aims
Planning Strategic Relationships
Customers and the True Nature of the Retail Brand
ROB JONES is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector. Rob started his career eliminating communications problems and thinking up performance tweaks for early global networks. These days it's big business retailing that gets the repair and tune-up treatment. Claiming he was pursuing an MBA, Rob has taken time out to acquire degrees in physics and molecular biology.
DAN MURPHY is a founding Director of Retail Influence Limited. His career spans more than 20 years working with some of the UK's most successful retailers. Since 1997 he has worked as a consultant to the Boards of some of Europe's largest multiple retailers, helping to improve areas such as supply chain management and organisational structures. Most recently he has worked closely with two of Europe's largest LBO retail acquisitions, helping to deliver large scale turnaround programs.
Printing of the book is limited to 10 pages per day.