Win New Business The Desktop Guide

A major new book on how to develop business by a professional with extensive experience of both Europe and the USA.

Packed with innovative ways of generating leads, here is a practical source of advice and techniques for winning new business from both new and existing customers. it provides the essential skills for:

· analysing customer needs and building relationships

· understanding the psychology of selling

· writing successful proposals and making outstanding presentations

· pushing through to win

Desktop guides are a practical source of reference, guidance, techniques and best practice. They contain an abundance of checklists, charts, do's and don'ts, summaries and special tips.

Nyckelord: business, Guide