Paley, Norton
Desktop Guide: The Marketing Strategy
A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your:
· Markets
· Competitive position
· Customer behaviours
· Pricing strategies
· Products/services
· Distribution
· Finance
· Marketing opportunities
Nyckelord: Marketing Strategy
- Författare
- Paley, Norton
- Utgivare
- Thorogood
- Utgivningsår
- 2000
- Språk
- en
- Utgåva
- 1
- Sidantal
- 293 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 1-85418-134-3