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Kavoura, Androniki - Strategic Innovative Marketing, e-kirja

Strategic Innovative Marketing

Kavoura, Androniki

231,85€

Table of contents
Part I. 2nd Symposium on Transportation Marketing: Trends and Future Directions
1. Ambient Media in the View of the General Public and Their Relation to this Communication Form
Tomáš Šula, Milan Banyár
2. Generation Y Marketing—The Path to Achievement of Successful Marketing Results Among

Adeli, Hojjat - New Advances in Information Systems and Technologies, e-kirja

New Advances in Information Systems and Technologies

Adeli, Hojjat

366,90€

Gender Classification of Twitter Data Based on Textual Meta-Attributes Extraction
José Ahirton Batista Lopes Filho, Rodrigo Pasti, Leandro Nunes Castro
Part IX. Human-Computer Interaction
98. Measure the Usability of Graphical User Interface
Altynbek

Krey, Nina - Back to the Future: Using Marketing Basics to Provide Customer Value, e-kirja

Back to the Future: Using Marketing Basics to Provide Customer Value

Krey, Nina

231,85€

Table of contents
1. Managerial Decisions on International Price Adaptation: An Abstract
Christina Papadopoulou, Aristeidis Theotokis, Magnus Hultman
2. A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract
Altaf Merchant, Gregory Rose, Sunmee Choi, Drew Martin, Mohit