…There is also new material providing information and advice on partnership contracts, business marketing and health and safety.
…Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create a successful equine business through:
Understanding the market
Considering available assets
Developing effective marketing strategies
…From the basics of setting up the consulting room to running and marketing individual clinics, this book provides a comprehensive coverage of the role of the consulting veterinary nurse. A large section of the book details specific clinics run by nurses, including…
…Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.