Haku "reaching the Chinese market"

Nothhaft, Christian - Made for China, e-kirja

Made for China

Nothhaft, Christian


Table of contents
Part I. China’s Customers and How to Lead the Trend with Them
1. Understanding China’s Consumers
Christian Nothhaft
2. The Leaders Behind the 21 Made-for-China Success Stories
Christian Nothhaft
Part II. Part II
3. Inspiring Consumers’ Dreams and Styles: Modern Media