Haku "customer experience marketing"

Barnes, Roy - Customer Experience For Dummies, e-kirja

Customer Experience For Dummies

Barnes, Roy


Gain, engage, and retain customers with positive experiences
A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage

Bruhn, Manfred - Customer Experience, e-kirja

Customer Experience

Bruhn, Manfred


Der informatisierte Kunde – Handlungsempfehlungen für das Customer Experience Management
Martin Reckenfelderbäumer, Christian Arnold
5. Kundenserviceintegration als Erfolgsbaustein eines Customer

Dibeehi, Qaalfa - Customer Experience, e-kirja

Customer Experience

Dibeehi, Qaalfa


The brain’s experience — opening the black box
Colin Shaw, Qaalfa Dibeehi, Steven Walden
9. A neuroexperience safari — approaching the tipping point
Colin Shaw, Qaalfa Dibeehi, Steven Walden
10. The Black Box in Action
Colin Shaw, Qaalfa

Klaus, Philipp - Measuring Customer Experience, e-kirja

Measuring Customer Experience

Klaus, Philipp


Table of contents
1. Customer Experience: The Origins and Importance for Your Business
Philipp Klaus
2. CX Strategies and Management Practices
Philipp Klaus
3. The 5 Dimensions of CX Management
Philipp Klaus
4. The 3 Types of CX Management Practice
Philipp Klaus
5. Linking CX Practices to Profitability

Shaw, Colin - The DNA of Customer Experience, e-kirja

The DNA of Customer Experience

Shaw, Colin


Table of contents
1. Moving from a Religion to a Financial Imperative
Colin Shaw
2. The DNA of a Customer
Colin Shaw
3. The Importance of the Pre- and Post-Customer Experience
Colin Shaw
4. The Destroying Cluster
Colin Shaw
5. The Attention Cluster
Colin Shaw
6. The Recommendation Cluster

Harmeling, Colleen M. - Customer Engagement Marketing, e-kirja

Customer Engagement Marketing

Harmeling, Colleen M.


Measuring and Managing Customer Engagement Value Through the Customer Journey
Rajkumar Venkatesan, J. Andrew Petersen, Leandro Guissoni
4. Customer Engagement Through Personalization and Customization
Alexander Bleier, Arne Keyser, Katrien Verleye