Friedrichsen, Mike
236,75€
…The Social Media Management Chain, How Social Media Influences Traditional Media
Mike Friedrichsen, Wolfgang Mühl-Benninghaus
Part II. Management…
Altmeppen, Klaus-Dieter
136,40€
…Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume
Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost Loon
Part I. Theories, Concepts, and Findings in Value-Oriented Media Management
2.…
Smith, Nick
26,30€
How do organizations manage social media effectively?
Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for…
Syvertsen, Trine
0,00€
…Evil Media in Dystopian Fiction
Trine Syvertsen
4. “Get a Life!” Anti-Television Agitation and Activism
Trine Syvertsen
5. “Caught in the Net”: Online and Social Media Disappointment and Detox
Trine…
Einav, Gali
98,95€
…The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”
Horst Stipp
5. We Interrupt this Program … The Cosmic Change in the “News Business”
Jeff Gralnick
6.…
Hang, Min
109,10€
…Media Industries as the Context
2. Media Industry Development and New Media Business Opportunities
Min Hang
Part III. Integrated Framework for Media Corporate Entrepreneurship
3.…
Gabriel, Roland
30,95€
…Social Media: Internet-basierte soziale Netzwerke
Roland Gabriel, Heinz-Peter Röhrs
3. Ausgewählte Anwendungsbeispiele für Social Media
Roland Gabriel, Heinz-Peter Röhrs
4. Social-Media-Anwendungen in Unternehmen…
Huang, Chuxin
136,40€
…The Mature Media App in the Micro-communication Landscape—Development Report on China’s Microblog in 2014
Ruisheng Liu, Yamei Shen
Part IV. Sector Reports
12. Report on the Development of China’s New Media Industry in 2014
Quanzhong Guo, Fengjuan…
Gärisch, André
53,85€
Table of contents
1. Einführung
André Gärisch
2. Themenrelevante Grundlagen und theoretische Leitkonzepte
André Gärisch
3. Erläuterung der Untersuchungsmethodik und der Informationsunterhaltungs-Matrix
André Gärisch
4.…
Lugmayr, Artur
150,05€
…Impact of Convergence on Media Organizations and Markets
1. Media Convergence as Evolutionary Process
Cinzia Dal Zotto, Artur Lugmayr
2. Intelligent Networking and the Transnational Corporation: Redefining Business Work Space
Richard A. Gershon
3.…
