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Altmeppen, Klaus-Dieter - Value-Oriented Media Management, e-kirja

Value-Oriented Media Management

Altmeppen, Klaus-Dieter

136,40€

Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume
Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost Loon
Part I. Theories, Concepts, and Findings in Value-Oriented Media Management
2.

Syvertsen, Trine - Media Resistance, e-kirja

Media Resistance

Syvertsen, Trine

0,00€

Evil Media in Dystopian Fiction
Trine Syvertsen
4. “Get a Life!” Anti-Television Agitation and Activism
Trine Syvertsen
5. “Caught in the Net”: Online and Social Media Disappointment and Detox
Trine

Einav, Gali - Transitioned Media, e-kirja

Transitioned Media

Einav, Gali

98,95€

The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”
Horst Stipp
5. We Interrupt this Program … The Cosmic Change in the “News Business”
Jeff Gralnick
6.

Hang, Min - Media Corporate Entrepreneurship, e-kirja

Media Corporate Entrepreneurship

Hang, Min

109,10€

Media Industries as the Context
2. Media Industry Development and New Media Business Opportunities
Min Hang
Part III. Integrated Framework for Media Corporate Entrepreneurship
3.

Gabriel, Roland - Social Media, e-kirja

Social Media

Gabriel, Roland

30,95€

Social Media: Internet-basierte soziale Netzwerke
Roland Gabriel, Heinz-Peter Röhrs
3. Ausgewählte Anwendungsbeispiele für Social Media
Roland Gabriel, Heinz-Peter Röhrs
4. Social-Media-Anwendungen in Unternehmen

Huang, Chuxin - Development Report on China’s New Media, e-kirja

Development Report on China’s New Media

Huang, Chuxin

136,40€

The Mature Media App in the Micro-communication Landscape—Development Report on China’s Microblog in 2014
Ruisheng Liu, Yamei Shen
Part IV. Sector Reports
12. Report on the Development of China’s New Media Industry in 2014
Quanzhong Guo, Fengjuan

Gärisch, André - Das TV-Format als Media Brand, e-kirja

Das TV-Format als Media Brand

Gärisch, André

53,85€

Table of contents
1. Einführung
André Gärisch
2. Themenrelevante Grundlagen und theoretische Leitkonzepte
André Gärisch
3. Erläuterung der Untersuchungsmethodik und der Informationsunterhaltungs-Matrix
André Gärisch
4.…

Lugmayr, Artur - Media Convergence Handbook - Vol. 2, e-kirja

Media Convergence Handbook - Vol. 2

Lugmayr, Artur

150,05€

Impact of Convergence on Media Organizations and Markets
1. Media Convergence as Evolutionary Process
Cinzia Dal Zotto, Artur Lugmayr
2. Intelligent Networking and the Transnational Corporation: Redefining Business Work Space
Richard A. Gershon
3.