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Spindler, Gerd-Inno - Basiswissen Marketing, e-kirja

Basiswissen Marketing

Spindler, Gerd-Inno

17,20€

Fachbegriffe des Marketings und Einordnung des Marketings im Unternehmen
Gerd-Inno Spindler
2. Marketing als Prozess
Gerd-Inno Spindler
3. Strategisches Marketing
Gerd-Inno Spindler
4. Kaufverhalten und

Middleton, Simon - What You Need to Know About Marketing, e-kirja

What You Need to Know About Marketing

Middleton, Simon

17,15€

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential,

Brooks, Gregory - Marketing For Dummies, e-kirja

Marketing For Dummies

Brooks, Gregory

22,45€

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain.
This straight-forward guide leads you through every aspect of marketing.

Kuss, Alfred - Strategic Marketing, e-kirja

Strategic Marketing

Kuss, Alfred

163,65€

The Information Basis of Marketing Planning
Torsten Tomczak, Sven Reinecke, Alfred Kuss
3. Market-Oriented Corporate Planning
Torsten Tomczak, Sven Reinecke, Alfred Kuss
4. Market-oriented Business

Mortimer, Ruth - Marketing For Dummies, e-kirja

Marketing For Dummies

Mortimer, Ruth

22,45€

Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts,

Chaston, Ian - Entrepreneurial Marketing, e-kirja

Entrepreneurial Marketing

Chaston, Ian

39,65€

Entrepreneurial Marketing Successfully Challenging Market Convention It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any

Foscht, Thomas - Reverse Psychology Marketing, e-kirja

Reverse Psychology Marketing

Foscht, Thomas

57,65€

Over-marketing and brand suicide
Indrajit Sinha, Thomas Foscht
3. “Wal-Marts and Ferraris”
Indrajit Sinha, Thomas Foscht
4. Network buzz and pull
Indrajit Sinha, Thomas Foscht
5. The new marketing zeitgeist
Indrajit Sinha, Thomas Foscht
6.