Strategic Management Accounting

1. Introduction
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Part I. Fundamental Concepts: Cost and Value

2. Cost Analysis
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3. Value Concepts
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Part II. Managing Customers

4. Cost to Serve and Customer Selection
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5. From Customer Profit to Customer Value
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Part III. Managing Competitors

6. Competitor Analysis and Accounting Model: Competitor Analysis
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7. Competitor Analysis and Accounting Model: Accounting Model
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8. Competitive Analysis: Game Theory
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Part IV. Managing Corporate Value

9. Strategic Value Analysis: Value Search
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10. Strategic Value Analysis: Business Valuation
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11. Creating Value Through Strategic Alliances
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12. Cases and Solutions
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Avainsanat: Business and Management, Accounting/Auditing, Business Strategy/Leadership, Financial Accounting, Business Consulting