Donzé, Pierre-Yves
Global Luxury
1. Introduction
Pierre-Yves Donzé, Rika Fujioka
Part I. Organizational Change
2. The Birth of Luxury Big Business: LVMH, Richemont and Kering
Pierre-Yves Donzé
3. Italian Luxury Goods Industry on the Move: SMEs and Global Value Chains
Elisabetta Merlo
4. Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands
Stephen A. Doyle, Christopher M. Moore
5. Champagne, Between Terroir and Luxury, 1945–2014
Yves Tesson
Part II. Markets
6. Christian Dior-New York: French Fashion in the Luxury US Market
Véronique Pouillard
7. The Democratisation of Luxury and the Expansion of the Japanese Market, 1960–2010
Rika Fujioka, Zhen Li, Yuta Kaneko
8. How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980–2010
Insoo Baek, Rika Fujioka
9. How to Enter the Chinese Luxury Market? The Example of Swatch Group
Pierre-Yves Donzé
Part III. New Strategies
10. Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry, 1975–2015
Hervé Munz
11. Luxury Brands and Public Museums: From Anniversary Exhibitions to Co-branding
Karina Pronitcheva
12. “Exclusively for the Happy Few”: Luxury Hotels and Globalisation: The Emergence of a New Sector (1980–2010)?
Laurent Tissot
13. The Survival Strategy of the Japanese
Tomoko Hashino
14. Conclusions
Rika Fujioka, Pierre-Yves Donzé
Avainsanat: Business and Management, Marketing, Emerging Markets/Globalization, Business Strategy/Leadership
- Toimittaja
- Donzé, Pierre-Yves
- Fujioka, Rika
- Julkaisija
- Springer
- Julkaisuvuosi
- 2018
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 19 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9789811052361
- Painetun ISBN
- 978-981-10-5235-4