Competitive Advantage of Customer Centricity

1. Gaining Sustainable Competitive Advantage
Sathit Parniangtong

2. Strategy: Roadmap for Market Leadership
Sathit Parniangtong

3. Problem-Solving Approach to Business Strategy
Sathit Parniangtong

4. Customer-Centric Thinking
Sathit Parniangtong

5. Formulating Customer-Driven Strategy
Sathit Parniangtong

6. Customer Centricity—A Marketing Perspective
Sathit Parniangtong

7. The Change Journey Toward Customer Centricity
Sathit Parniangtong

8. Using Collaboration to Create Added-Value for End Customers
Sathit Parniangtong

9. Gaining the Edge Through Product-Delivery Services
Sathit Parniangtong

10. Embracing Customers’ Diverse Needs
Sathit Parniangtong

Avainsanat: Business and Management, Customer Relationship Management, Business Strategy/Leadership, Market Research/Competitive Intelligence