e-Consumers in the Era of New Tourism

1. An Introduction to Consumer Metamorphosis in the Digital Age
İnci Oya Coşkun, Hakan Yılmaz

2. Mobile Communication and Applications in Tourism
Hakan Yılmaz, Serkan Olgaç

3. Usage of E-Loyalty Programs in Hospitality Industry
Gökçe Yüksek, Özen Kırant Yozcu

4. New Toy of Marketing Communication in Tourism: Gamification
Hakan Yılmaz, İnci Oya Coşkun

5. The Symbolic Representation of Tourism Destinations: A Semiotic Analysis
Hakan Sezerel, Birgül Taşdelen

6. Customer Decisions on Hotel Booking via Mobile Phone and Tablet Applications: A Case Study of Luxury Hotels in Bangkok
Kobkrit Sooksatit

7. MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park
Sean Archie I. Urriza, Maden R. Ferrer, Niña Jonessa Dizer, Ellenita R. Red

8. Marketing for New Tourism Perceived by East Asian E-Consumers
Erkan Sezgin, Semra Gunay Aktaş

Avainsanat: Business and Management, Tourism Management, e-Business/e-Commerce, Marketing