Best Practices in Marketing and their Impact on Quality of Life

Part I. Theoretical Note and Summaries

1. Quality-of-Life Marketing: An Introduction to the Topic
Helena Alves, José Luis Vázquez

Part II. Cases

2. Case 1: The Alliance for Appalachia
Walter Wymer

3. Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Diets
Simone Pettigrew, Melanie Pescud

4. Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece
Rodoula H. Tsiotsou, Eleni P. Mavragani

5. Case 4: Communicating Town
Anna Vaňová, Alica Božíková, Miroslav Foret

6. Case 5: Get Your Life into Gear
Sinead Duane, Christine Domegan

7. Case 6: Development of a Marketing Strategy for German Minority Association in Croatia
Mirna Leko Šimić, Renata Trischler

8. Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Life
Helena Alves, José Luis Vázquez

9. Case 8: Relationship Marketing in the Local Authority
Katarína Petríková, Anna Vaňová

10. Case 9: The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services
Juan Miguel Rey-Pino

11. Case 10: Hagar: From Darkness to Hope in Cambodia
Coralie Nancarrow, Dave Webb, Rebecca Larsen, Sean Wrigley

12. Case 11: Increasing Organ Donation: The Case for Social Marketing
Maurice Murphy, Ronan O’ Sullivan

13. Case 12: How a Municipality Can Serve the Elderly Public: The Case of the Ages Space (ESPAÇO DAS IDADES)
Arminda Paço

14. Case 13: Preventing Diabetes-Related Amputations
Jessica Price

15. Case 14: Qimaavik Women’s Shelter
Anne M. Lavack

16. Case 15: Improving Employees’ Quality of Life
M. Isabel Sánchez-Hernández, María Purificación García-Miguélez

Avainsanat: Social Sciences, Quality of Life Research, Marketing