Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

1. Introductory Remarks
Ian S. Blackshaw

2. Negotiating Drafting and Interpreting Sports Marketing Agreements: Some General Legal and Practical Points and Considerations
Ian S. Blackshaw

3. The Importance of Intellectual Property Rights in Sports Event Marketing
Ian S. Blackshaw

4. Letters of Intent, Heads of Agreement and Preliminary Agreements
Ian S. Blackshaw

5. Confidentiality and Non-Disclosure Agreements
Ian S. Blackshaw

6. Sports Event Management Agreements
Ian S. Blackshaw

7. Sports Corporate Hospitality Agreements
Ian S. Blackshaw

8. Sports Sponsorship Agreements
Ian S. Blackshaw

9. Sports Stadia Naming Rights Agreements
Ian S. Blackshaw

10. Sports Stadia Concession Agreements
Ian S. Blackshaw

11. Sports Licensing and Merchandising Agreements
Ian S. Blackshaw

12. Sports Image Rights and Endorsement Agreements
Ian S. Blackshaw

13. Sports TV Rights Agreements
Ian S. Blackshaw

14. Sports New Media Rights Agreements
Ian S. Blackshaw

15. Fiscal Aspects
Ian S. Blackshaw

16. EU Aspects
Ian S. Blackshaw

17. Alternative Dispute Resolution
Ian S. Blackshaw

18. ‘Best Endeavours’ Clauses
Ian S. Blackshaw

19. ‘Boiler Plate’ Clauses
Ian S. Blackshaw

20. Concluding Remarks
Ian S. Blackshaw

Avainsanat: Law, Law, general, Commercial Law