European Retail Research

1. Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers
Dirk Möhlenbruch, David Elias Blunck, Falk Ritschel

2. How to Maintain a Process Perspective on Retail Internationalization: The IKEA Case
Anna Jonsson

3. Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanish Legislation
Javier Oubiña, Jaime Romero, María Jesús Yagüe

4. Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes Using Kano’s Theory
Eva Walter, Claudia Steyrer, Stefan Wiesel

5. Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing
Sascha Steinmann, Günter Silberer

6. The In-Store Antecedents and Consequences of Perceived Shopping Value for Regularly Purchased Products
Wolfgang Weitzl, Robert Zniva

7. Strategic Differentiation in the Japanese Convenience Store Business. The Example of Lawson’s Format Variation
Ari Huuhka, Nobutoshi Shimizu, Martti Laaksonen

8. Retailing in the United Kingdom - a Synopsis
Steve Burt, Leigh Sparks, Christoph Teller

9. The Danish Retail Market: Overview and Highlights
Jesper Aastrup, Mogens Bjerre, Niels Kornum, Herbert Kotzab

Avainsanat: Economics/Management Science, Business Strategy/Leadership, Innovation/Technology Management