Pennemann, Karin
Retail Internationalization in Emerging Countries
1. Introduction
Karin Pennemann
2. Study 1: Building Retailer Brand Equity Based on Perceived Brand Globalness: The Role of Country of Origin
Karin Pennemann
3. Study 2: The Value Creation Process to Retail Patronage: Whether Retailers Benefit from Perceived Brand Globalness or Localness
Karin Pennemann
4. Study 3: Analyzing the Reciprocity between Corporate and Store Images: The Moderating Roles of Evaluation Approaches and Corporate Brand Dominance
Karin Pennemann
5. Final Remarks
Karin Pennemann
Avainsanat: Economics/Management Science, Marketing
- Tekijä(t)
- Pennemann, Karin
- Julkaisija
- Springer
- Julkaisuvuosi
- 2013
- Kieli
- en
- Painos
- 2013
- Sarja
- Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
- Sivumäärä
- 19 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783834944924