Bell, Sandra
International Brand Management of Chinese Companies
Table of contents
1. Introduction
2. Theory of international brand management
3. The who is who of Chinese branded companies
4. Hypotheses – How to enter developed markets
5. Empirical study
6. The Chinese way of international brand management
7. Summary and future research
DRM-restrictions
Printing: not available
Clipboard copying: not available
Avainsanat: BUSINESS & ECONOMICS / Management Science BUS042000
- Tekijä(t)
- Bell, Sandra
- Julkaisija
- Springer
- Julkaisuvuosi
- 2008
- Kieli
- en
- Painos
- 1
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783790820300
