Kausch, Christoph
A Risk-Benefit Perspective on Early Customer Integration
Table of contents
1. Introduction
2. Literature review of key issues
3. Development of an analysis model for a risk-benefit balance
4. Case studies on early customer integration
5. Characteristics of successful early customer integration
6. Managerial recommendations for advisable envisaged customer integration
7. Conclusion
8. Appendix
DRM-restrictions
Printing: not available
Clipboard copying: not available
Avainsanat: BUSINESS & ECONOMICS / Management Science BUS042000
- Tekijä(t)
- Kausch, Christoph
- Julkaisija
- Springer
- Julkaisuvuosi
- 2007
- Kieli
- en
- Painos
- 1
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783790819625
