Sfodera, Fabiola
The Spread of Yield Management Practices
Part I.Some strategic aspects of a YMS implementation
1. Yield management in advanced systems of hotel management
Fabiola Sfodera
2. How to yield value: the Janus perspective
Bryn Parry, David McCaskey
3. Human issues and the introduction of a yield management system. A case study of a 4* chain hotel
Bob Brotherton, Rebecca Turner
4. Yield Management and trust: the effect of variable pricing on consumer trust in a restaurant brand
Una McMahon Beattie, Adrian Palmer, Patrick McCole, Anthony Ingold
5. Controlling the yield management process in the hospitality business
Paolo Desinano, Maria Stella Minuti, Emanuela Schiaffella
Part II.Yield management: new applications
6. Revenue management in visitor attractions: a case study of the EcoTech Centre, Swaffham, Norfolk
Julian Hoseason
7. Revenue management in the restaurant sector
Charlotte R. Rassing
8. Revenue management and food service businesses: the case of Italy
Emanuela Schiaffella
9. Recent events, challenges and options in revenue management
Paolo Desinano
Part III.Information instruments for a YMS in the hospitality industry
10. Microsoft Fidelio: Opus 2 overview
11. e-yield™ technical brief
DRM-restrictions
Printing: not available
Clipboard copying: not available
Avainsanat: BUSINESS & ECONOMICS / Management Science BUS042000
- Tekijä(t)
- Sfodera, Fabiola
- Julkaisija
- Springer
- Julkaisuvuosi
- 2006
- Kieli
- en
- Painos
- 1
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783790816723