Feldmann, Valerie
Leveraging Mobile Media
Table of contents
1. Introduction
2. Incentives, barriers, and drivers for media development under the influence of mobile communications
3. The mobile communication system: elements and characteristics
4. The social use of the mobile communications system
5. Cross-media and cross-network strategies for mobile media
6. Innovation policy for mobile media
DRM-restrictions
Printing: not available
Clipboard copying: not available
Avainsanat: BUSINESS & ECONOMICS / Management Science BUS042000
- Tekijä(t)
- Feldmann, Valerie
- Julkaisija
- Springer
- Julkaisuvuosi
- 2005
- Kieli
- en
- Painos
- 1
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783790816334
