Marwede, Malte
Product Development for Distant Target Groups
1. Introduction
Malte Marwede
2. Theoretical foundations of silver agers and user involvement
Malte Marwede
3. Foundations of research in the field of cognitive distance
Malte Marwede
4. Research questions and hypotheses for the experimental study
Malte Marwede
5. Selection of research context for quantitative study
Malte Marwede
6. Pre-study – Analysis of silver agers’ personal dispositions and air travel customer experiences
Malte Marwede
7. Distance effects in product development for silver agers
Malte Marwede
8. Discussion and implications
Malte Marwede
Avainsanat: Business and Management, Innovation/Technology Management, R & D/Technology Policy
- Tekijä(t)
- Marwede, Malte
- Julkaisija
- Springer
- Julkaisuvuosi
- 2017
- Kieli
- en
- Painos
- 1
- Sarja
- Forschungs-/Entwicklungs-/Innovations-Management
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783658183257
- Painetun ISBN
- 978-3-658-18324-0