Schu, Matthias
Online Growth Options for Retailers
Table of contents
1. Introduction
Matthias Schu
2. Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institutional Pressure? (Essay 1)
Matthias Schu
3. Foreign Market Selection of Online Retailers – A Pathdependent Perspective on Influence Factors (Essay 2)
Matthias Schu
4. Internationalization Speed of Online Retailers – A Resource‐based Perspective on the Influence Factors (Essay 3)
Matthias Schu
5. Overall Conclusions
Matthias Schu
Avainsanat: Business and Management, Sales/Distribution, e-Commerce/e-business, International Business
- Tekijä(t)
- Schu, Matthias
- Julkaisija
- Springer
- Julkaisuvuosi
- 2017
- Kieli
- en
- Painos
- 1
- Sarja
- Handel und Internationales Marketing Retailing and International Marketing
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783658182151
- Painetun ISBN
- 978-3-658-18214-4
