The Preference-Driven Lead User Method for New Product Development

1. Introduction
Alexander Sänn

2. Lead User Product Development
Alexander Sänn

3. Consumer Preferences
Alexander Sänn

4. The Preference-Driven Lead User Method
Alexander Sänn

5. Empirical Comparison in the Field of Industrial IT Security
Alexander Sänn

6. Empirical Verification of Strengths and Weaknesses
Alexander Sänn

7. Conclusion and Outlook
Alexander Sänn

Avainsanat: Economics, R & D/Technology Policy, Innovation/Technology Management, IT in Business