Conference Proceedings Trends in Business Communication 2016

Part I. Scientific Papers

1. Live Demonstrations as Means of Services Marketing and Brand Communication Towards Security Authorities
Kaci Bourdache, Mari Aro

2. The Use of Online Platforms in the Fight Against Black Market Sales of Football Tickets – Empirical Evidence from Germany
Alexander Hahn, Markus Breuer, Sebastian Kaiser-Jovy

3. Trends in Corporate Communication Based on the Example of Medium-Sized World Market Leaders from Austria
Georg Jungwirth

4. Effective Resource Allocation in PR and IR – Linking the Output and Impact of Corporate Communications
Monika Kovarova-Simecek

5. Reporting to Machines – Reporting Trends and XBRL Diffusion Among Austrian Listed Companies
Monika Kovarova-Simecek, Tassilo Pellegrini

6. How Politicians in Austria Obtain Information and Its Consequences for Corporate Communications Activities
Peter Schneckenleitner

7. Structures and Professionalization of Public Relations in National Sports Governing Bodies – a Comparison Between Austria and Germany
Torsten Wojciechowski

8. The Moving Network – a New Platform for Refugees and Their Communicational and Educational Issues
Gernot Wolfram, Mafalda Sandrini, Maria Fernanda Prado

Part II. Master Thesis Abstracts

9. Factors of the Successful Implementation of a Crowdfunding Campaign
Carina Amann

10. How Much Digitalization Can a Human Tolerate?
Lisa Fritz

11. Customer Reviews: The Importance of Personal Factors That Influence the Consumer Reaction Within Webshops
Michaela Gahbauer

12. The Impact of Web Design on Brand Perception An Example: The Multi-Utility Brand IKB
Barbara Griessner

13. Fascination Neon Signs
Christina Haslwanter

14. Intercultural Online Communication of International Companies in High-Context and Low-Context Cultures
Christina Kniewasser

15. Massive Open Online Courses and Big Data: A Metamorphosis of the Academic World?
Michael Koch

16. Consumer Ethnocentrism in the Online Purchasing Process
Jennifer Kübel-Bertsch

17. The Influence of Apps on the Media Usage Behaviour of Recipients by the Example of “Die Tagespresse”
Andreas Leitner

18. Morally Questionable, Opportunistic Product Returns
Jana Katharina Lochner

19. Success Factors in Digital Communication of Crowdfunding Projects of Social Entrepreneurs in German Speaking Countries
Verena Stephan

20. Marketing Aspects in the Game Design Process of Free-To-Play Mobile Games
Felix Winter

Avainsanat: Business and Management, Marketing, Business Strategy/Leadership, Management Education