Weindel, Julia Katharina
Retail Brand Equity and Loyalty
Table of contents
1. Introduction
Julia Katharina Weindel
2. Study 1: Sector-specific Antecedents of Retail Brand Equity
Julia Katharina Weindel
3. Study 2: Reciprocity between Perceived Value and Retail Brand Equity
Julia Katharina Weindel
4. Study 3: Interdependencies within Multichannel Retail Structures
Julia Katharina Weindel
5. Final Remarks
Julia Katharina Weindel
Avainsanat: Business and Management, Marketing, Sales/Distribution
- Tekijä(t)
- Weindel, Julia Katharina
- Julkaisija
- Springer
- Julkaisuvuosi
- 2016
- Kieli
- en
- Painos
- 1
- Sarja
- Handel und Internationales Marketing Retailing and International Marketing
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783658150372
- Painetun ISBN
- 978-3-658-15036-5
