Achieving Brand Loyalty in China through After-Sales Services

1. Introduction
Alexander Fraß

2. State of Research
Alexander Fraß

3. German Car Manufacturers in China as Research Object
Alexander Fraß

4. Conceptual and Theoretical Foundation
Alexander Fraß

5. Empirical Research
Alexander Fraß

6. General Discussion
Alexander Fraß

Avainsanat: Business and Management, Marketing, Emerging Markets/Globalization, Engineering Economics, Organization, Logistics, Marketing