Food, Agri-Culture and Tourism

1. A sideways look at farm tourism in Germany and in Italy
Katia L. Sidali

2. Perspectives of emotional food communication for farm operators
Nina Stockebrand, Katia Laura Sidali, Achim Spiller

3. Policy options for sustainability. a preliminary appraisal of rural tourism in Romania: the case of Maramureş
Francesca Regoli, Matteo Vittuari, Andrea Segrè

4. From agricultural to rural: agritourism as a productive option
Rossella Bianchi

5. Educational farms in the Emilia-Romagna region: their role in food habit education
Maurizio Canavari, Carrie Huffaker, Rossana Mari, Domenico Regazzi, Roberta Spadoni

6. Food and tourism: the role of the “Slow Food” association
Stefano Buiatti

7. Opportunities of cooperative marketing using the example of the wine region Saale-Unstrut
Axel Dreyer, Juliane Müller

8. Schätzel Vinery – Tradition 2.0
Kai Schätzel, Ludwig Arens, Jan Schätzel

9. Institutional isomorphism and adoption of e-marketing in the hospitality industry: a new perspective for research
Amos Gyau, Randy Stringer

10. E-Business horizons in the tourism industry -Challenges for research and practice
Matthias Fuchs, Wolfram Höpken

11. The Risk™ strategic game of rural tourism: how sensory analysis can help in achieving a sustainable competitive advantage
Cristina Santini, Alessio Cavicchi, Maurizio Canavari

12. Sensory marketing research - Identification of the ideal sensory product profile
Andreas Scharf

13. Conclusions
Katia L. Sidali

Avainsanat: Economics/Management Science, Agricultural Economics, Environment, general, Economics general, Marketing, Chemistry/Food Science, general, Social Sciences, general