The Relationship Marketer

1. The Relationship Aspect of Marketing
Søren Hougaard, Mogens Bjerre

2. A Systematic Approach to the Buyer-Seller Relationships
Søren Hougaard, Mogens Bjerre

3. The Economics of Customer Relationships
Søren Hougaard, Mogens Bjerre

4. Customer Loyalty and Business Economics
Søren Hougaard, Mogens Bjerre

5. The Driving Forces of Customer Relationships
Søren Hougaard, Mogens Bjerre

6. Supplier Relationship Levels — Consequences and Contents
Søren Hougaard, Mogens Bjerre

7. Relationships in Different Environments
Søren Hougaard, Mogens Bjerre

8. The Individualised Approach to Relationships
Søren Hougaard, Mogens Bjerre

9. The Sales Centre
Søren Hougaard, Mogens Bjerre

10. Relationship Marketing Strategy
Søren Hougaard, Mogens Bjerre

Avainsanat: Economics/Management Science, Management/Business for Professionals, Marketing