Mourdoukoutas, Panos
The Seven Principles of WOM and Buzz Marketing
Table of contents
1. Introduction: How to Cross the Tipping Point
Panos Mourdoukoutas, George J. Siomkos
2. Principle 1: Begin with the Consumer
Panos Mourdoukoutas, George J. Siomkos
3. Principle 2: Be Innovative
Panos Mourdoukoutas, George J. Siomkos
4. Principle 3: Target the Right Group
Panos Mourdoukoutas, George J. Siomkos
5. Principle 4: Create the Right Message
Panos Mourdoukoutas, George J. Siomkos
6. Principle 5: Find the Right Context
Panos Mourdoukoutas, George J. Siomkos
7. Principle 6: Launch a WOM Campaign
Panos Mourdoukoutas, George J. Siomkos
8. Principle 7. Turn WOM into Buzz
Panos Mourdoukoutas, George J. Siomkos
Avainsanat: Economics/Management Science, Marketing, Business/Management Science, general, Management/Business for Professionals
- Tekijä(t)
- Mourdoukoutas, Panos
- Siomkos, George J.
- Julkaisija
- Springer
- Julkaisuvuosi
- 2009
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 9 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783642021091
