Storytelling

1. Branding Through Storytelling
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

Part One. The Toolbox

2. The Four Elements of Storytelling
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

3. Storytelling in Business
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

4. The Company Core Story
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

5. Authentic Raw Material for Storytelling
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

Part Two. Storytelling Applied

6. Storytelling as a Management Tool
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

7. Storytelling in Advertising
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

8. When Storytelling Becomes Dialogue
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

9. The Media as a Storytelling Partner
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

10. Tearing Down the Walls
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

Avainsanat: Economics/Management Science, Management/Business for Professionals, Marketing