Krafft, Manfred
Retailing in the 21st Century
1. Overview
Manfred Krafft, Murali K. Mantrala
2. Retail Success and Key Drivers
Dhruv Grewal, Ram Krishnan, Michael Levy, Jeanne Munger
3. Retailing in the Global World: Case Study of Metro Cash & Carry
Zygmunt Mierdorf, Mural K. Mantrala, Manfred Krafft
4. Entrepreneurship in Retailing: Leopold Stiefel’s “Big Idea” and the Growth of Media Markt and Saturn
Murali K. Mantrala, Manfred Krafft
5. Retail Trends in Europe
John Dawson
6. Trends in U.S. Retailing
Barton A. Weitz, Mary Brett Whitfield
7. Trends in Retailing in East Asia
Roy Larke
8. Insights into the Growth of New Retail Formats in India
Piyush Kumar Sinha, Sanjay Kumar Kar
9. Future Store Technologies and Their Impact on Grocery Retailing
Kirthi Kalyanam, Rajiv Lal, Gerd Wolfram
10. The Third Wave of Marketing Intelligence
Raymond R. Burke
11. Applications of Intelligent Technologies in Retail Marketing
Vadlamani Ravi, Kalyan Raman, Murali K. Mantrala
12. New Automated Checkout Systems
Thorsten Litfin, Gerd Wolfram
13. Understanding Retail Customers
Mark D. Uncles
14. Future Trends in Multi-channel Retailing
Peter Sonneck, Cirk Sören Ott
15. Retail Competition
Edward J. Fox, Raj Sethuraman
16. New Challenges in Retail Human Resource Management
Julia Merkel, Paul Jackson, Doreén Pick
17. Retail Assortment: More ≠ Better
Susan M. Broniarczyk, Wayne D. Hoyer
18. Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective
Peter C. Verhoef, Laurens M. Sloot
19. Recent Trends and Emerging Practices in Retailer Pricing
Ruth N. Bolton, Venkatesh Shankar, Detra Y. Montoya
20. Retail Pricing – Higher Profits Through Improved Pricing Processes
Hermann Simon, Andreas Gathen, Philip W. Daus
21. Current Status and Future Evolution of Retail Formats
Dieter Ahlert, Markus Blut, Heiner Evanschitzky
22. Electronic Retailing
Barton A. Weitz
23. Supply Chain Management in a Promotional Environment
Arnd Huchzermeier, Ananth V. Iyer
24. Sales Promotion
Karen Gedenk, Scott A. Neslin, Kusum L. Ailawadi
25. Understanding Customer Loyalty Programs
Werner J. Reinartz
26. Integrated Marketing Communications in Retailing
Kalyan Raman, Prasad A. Naik
Avainsanat: Economics/Management Science, Marketing, Management/Business for Professionals, Procurement
- Tekijä(t)
- Krafft, Manfred
- Mantrala, Murali K.
- Julkaisija
- Springer
- Julkaisuvuosi
- 2010
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 15 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783540720034