Grünig, Rudolf
Process-based Strategic Planning
I. Idea of strategic planning
1. Strategies, strategic planning and success potentials
2. Development of strategic planning
3. Assessment of strategies
II. Process of strategic planning and resulting documents
4. Strategic documents as the result of strategic planning
5. Process of strategic planning
6. Strategic analysis and planning toolbox
III. Project planning, analysis and mission statement revision
7. Strategy project planning
8. Strategic analysis
9. Revision or production of the mission statement
IV. Developing the corporate strategy
10. Defining the strategic businesses
11. Assessing relevant industries with the help of competitive intensity models
12. Setting up and assessing the portfolio of businesses
13. Corporate strategy development process
V. Developing the business strategies
14. Generic business strategies
15. Specifying business strategies at the level of the offer
16. Specifying business strategies at the level of resources
17. Business strategy development process
VI. Implementing, assessing and approving the strategies
18. Defining the implementation
19. Final assessment of strategies and implementation
20. Formulating and approving the strategic documents
DRM-restrictions
Printing: not available
Clipboard copying: not available
Avainsanat: BUSINESS & ECONOMICS / Management Science BUS042000
- Tekijä(t)
- Grünig, Rudolf
- Kühn, Richard
- Julkaisija
- Springer
- Julkaisuvuosi
- 2008
- Kieli
- en
- Painos
- 1
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783540685838