Nothhaft, Christian
Made for China
Part I. China’s Customers and How to Lead the Trend with Them
1. Understanding China’s Consumers
Christian Nothhaft
2. The Leaders Behind the 21 Made-for-China Success Stories
Christian Nothhaft
Part II. Part II
3. Inspiring Consumers’ Dreams and Styles: Modern Media
Christian Nothhaft
4. Getting that Dream Job: Tarena
Christian Nothhaft
5. Diversifying the Product: GreenTree Inn
Christian Nothhaft
6. Brand to Platform: Daphne
Christian Nothhaft
7. Boutique Is Beautiful: Grace Vineyard
Christian Nothhaft
8. High Above the Rest: Toread
Christian Nothhaft
Part III. Part III
9. Reaching More Households, Offering More Products: Suning
Christian Nothhaft
10. Households Upgrading Appliances: Haier
Christian Nothhaft
11. Home-Style Dreams: Kuka
Christian Nothhaft
12. FMCG Premiumization: Liby
Christian Nothhaft
13. Medical Care Going Private: BYBO
Christian Nothhaft
14. Protecting Lifestyle and Loved Ones: New China Life Insurance (NCI)
Christian Nothhaft
Part IV. Part IV
15. Brand Trust: Yili
Christian Nothhaft
16. Supermarket Sophistication: Yonghui
Christian Nothhaft
17. Urban Fast Food Formats: Gil Wonton
Christian Nothhaft
18. Better Booze: Jing Brand
Christian Nothhaft
19. Turning TCM Classics into FMCGs: Guangzhou Pharma
Christian Nothhaft
Part V. Part V
20. Curious About the World: Ctrip
Christian Nothhaft
21. Eater-tainment: Hai Di Lao
Christian Nothhaft
22. Chinese Hollywood: Wanda
Christian Nothhaft
23. Home Entertainment: TCL
Christian Nothhaft
Part VI. Made for China: The Future
24. Made for China: The Future
Christian Nothhaft
Avainsanat: Popular Science, Popular Science in Business and Management, Business Strategy/Leadership, Entrepreneurship, Emerging Markets/Globalization
- Tekijä(t)
- Nothhaft, Christian
- Julkaisija
- Springer
- Julkaisuvuosi
- 2018
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 13 sivua
- Kategoriat
- Eksaktit luonnontieteet
- Tekniikka, energia, liikenne
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783319615844
- Painetun ISBN
- 978-3-319-61583-7